Toy Fair London Olympia & Nuremberg

What is it?

Just Play develops toys that enable imaginative play, role play and endless storytelling for all children.

Toy Fair London is the toy industry’s largest showcasing exhibition, for retailers, buyers, media and the wider industry.

Overview:

Their aim: To provide a multi-functional engaging space which was attractive to retailers, buyers, co-distributors, media and the wider industry- with semi-private areas in which meetings could be conducted and demos of new products to be led.

To promote over 40 lines of products in a clear and set way and differentiate effectively.

What did we do:

High-level branding elements: To be recognisable in the exhibition hall and to attract new exhibitors over to the stand, The stand needed to focus full large colourful branding. We need to bounce in the halls and showcase all that we are offering.
Routed plan of the stand: We need the inside of the stand to be presented as a walk-through journey, we have such a large amount of toys, so it needs a purpose and a destination to guide clients through to the end.
Hospitality areas: a main point is that after our tour of the stand, we need to sit with the client to discuss future orders and areas of cross-development.
Private areas: The stand needed to be fully enclosed with a guarded reception area to only allow invited guests in ONLY. Our industry is rife with counterfeiting, so it is vital that we let no photography, or visitors in to take images, or the products.