Recticel Insulation at Ecobuild 2017


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 The Client:

Recticel Insulation is part of the Belgium-based International Recticel Group, one of the world's largest producers of Polyisocyanurate (PIR) closed cell insulation; and supplies roof, wall and floor insulation products to the construction industry. These products deliver a high thermal performance, contributing to a substantial energy saving an building projects and in turn increasing the comfort of the end user.


The Challenge:

Recitcel Insulation needed a stand for Ecobuild, the premiere annual event for professionals in the built environment held at ExCeL London, 7-9 March, 2017. Full Circle was charged with realising a stand from visuals and plans already developed by Recticel. The stand was designed to showcase Recticels solutions for flat roofing, walls and floors such as Eurowall +, in addition to its many other innovative offerings including L-Ments®. Recticel needed to be able to show its products in their typical installation situations, including the roof insulation products, and the stand needed to embody Recticel's brand identity and colour palette.


 The Solution:

Full Circle's team thoroughly reviewed Recticel's plan for the bespoke stand, and advised Recticel on changes and design adjustments to make the construction and build as practical and efficient as possible, as well as recommending additions including a lighting soffit above the store wall. The stand design agreed by Full Circle and Recticel also featured hanging graphic banners, audio-visual features, 3 touchscreen terminals for Recticel's enquiry based system, and a structural design that provided overhead pitched surfaces for demonstrating Recticel roof insulation. The stand design also featured several product display areas showcasing Recticel's floor and wall insulation products, and combined the elements into a coherent design that featured open sightlines and a clean, light palette that encouraged visitor interaction and engagement.


The Outcome.

Recticel Insulation’s marketing executive, Tom Nash, commented “Full Circle carefully assessed the stand design from Recticel, and advised us in great detail on the most practical way to realise the design, even making recommendations of their own to significantly improve the stand’s impact and overall appearance. Full Circle Events’ flexibility in accepting changes to the stand was a great help, as our commercial timescales shifted before the show and required significant changes to the design. This is customer service at its best! I really felt that the team at Full Circle didn’t simply grasp the brief, but got right behind our products and were as determined as we were to make a success of the event. In short, the stand performed flawlessly, and the quality of the design, fit and finish reflected well on our company.”

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