There’s nothing worse than dreaming up ideas for a large exhibition stand when in reality you are presented with the task of using a small square of shell scheme in the corner of a large venue. But don’t stress because here are 4 tips on how to make the most of your limited space.
1. Plan out your exhibition stand.
Before you go to your event, plan out your space and where you will put things on your exhibition stand. Plan out different layouts and see what works best for you and your company. Every company is different whether they are a big corporate company or small company they will all use space differently. Use spare furniture to physically lay out how your stand will look in front of you and your visitors. You don’t want all of your things jammed into one small space of the stand. Utilise the all space even if it’s small and make sure there is space for potential customers to come and have chat with you and your colleagues or for them to glance around at your products or services.
2. Use useful furniture.
Don’t just fill up your space with everything you’ve got; only put in things you will use, like a table and a couple of chairs or a display, if you are planning to show off your services or products. If you throw everything onto the stand, your visitors will only see clutter, and miss your message. You want to make it inviting for your visitors by creating a sense of space and freedom of movement on a small stand. See our blog on furniture...
3. Light it up.
Make it nice and bright, adding a couple of wall lights to your stand can really help make it bright, airy and inviting. Lighter coloured shell scheme panels will help make your stand seem spacious so you might want to keep any dense branding or graphics to one or two walls. Make sure what you do with your stand is right for the look of your company.
4. Small amounts of storage.
Try and keep storage to a minimum on a small shell scheme stand, and be selective with what storage you decide to use. Keep all personal belongings, coats, bags and jackets out of view. A desk with shelving underneath can be a neat and tidy way of keeping things out of view. Storing things on shelves helps keep them off the ground and out of the way of visitors as well as making the space look taller.