Cisco

What is it?

Computacenter hosts an annual Sales Kick-Off conference, celebrating the achievements of the year gone by and sharing the business’s vision and objectives for the year ahead.

Cisco was invited along to be part of the event as they are one of the main suppliers in the CC supply chain. Cisco provides a wealth of products and services to become a collaborative team player in the event.

Overview:

Custom build stand.

Cisco Systems is a California tech firm, and this show was all about connecting with people (rather than demonstrating products).

The second priority was sustainability – something central to the brand and really important to the people who work there.

Our job was to create a brand-appropriate sustainable environment using natural materials.

We achieved both of these goals through:

• Activation: A fun, mobile coffee service with the coffee station positioned outside of the stand for maximum curb appeal
• Access: Keeping the open sides of the stand open and accessible, encouraging maximum interaction with the Cisco teams
• Aesthetic: Focussing on hospitality, with relaxing informal seating and a non-corporate, “moody” setting. Balancing the brand’s dark colours with a radically open and friendly feel
• Furniture: Careful seating options, including low-level lounge seating for maximum comfort and deliberately informal feel
• Materials: Natural wood and tones to complement the dark colours. Tactical LED lighting highlighting the stand’s scale and features