What is it?
An open presentation area to showcase to the main aisles to capture passing visitors
Large demo areas to display products with branding
High level build with focal on trend graphics
Bright and spacious zones with a focus on corporate
Storage
High level corporate branding
What did we do on it?
Custom build stand.
The goal here was the bring the home office vibe to the Computacenter Event.
Microsoft wanted to showcase high-profile desktops in a stand that combined the comfort of home with the professionalism of an office.
We did this with…
- Aesthetic: A bright, clean design that emphasized Microsoft’s themes, with minimal colour to keep things sleek and modern
- Atmosphere: To maintain a welcoming atmosphere, we incorporated storage and presentation zones, where clients could explore the latest tech before getting hands-on with demonstrations
- Graphics: Large recognition banners and semi-transparent images made the stand open and inviting, while subtle touches of colour from the logo added warmth
- Lighting: Modern workstations echoed the home-office vibe, with strategic spotlighting to make sure the products shone brightly without overpowering the space. The stand was a perfect blend of comfort, style, and cutting-edge technology.
