ILTM is a global luxury travel event in Cannes, France. It brings together luxury travel professionals, including travel advisors, tour operators, and high-end travel brands.
RX Global sought to enhance the design and sustainability of the show while maintaining the premium aesthetic of the event.
Built the whole thing. Shell, electrics and features.
When RX called us up for the International Luxury Travel Market (ILTM), we didn’t just roll out the same old playbook. Oh no, we put on our creative caps, gathered around the table (kettle on, of course), and dove in headfirst.
Redesign: We completely reimagined the pavilion layout, incorporating modern, eye-catching elements that created a more engaging experience for both exhibitors and attendees.
Sustainability: We minimised the environmental impact by using the Ecovision framework in a more sustainable way, including a significant shift towards eco-friendly materials. These materials, combined with optimised logistics, cut down on waste and reduced the event’s carbon footprint, ensuring that ILTM maintained its luxury appeal while prioritising sustainability.
Innovation: By transitioning from traditional construction materials to Ecovision pods and reboard panels, we set a new standard for luxury event design. This blend of innovative materials ensured a lower environmental impact while maintaining the high-quality, luxurious look expected at ILTM.
Efficiency: We also optimised the transportation and installation processes, which not only lowered emissions but also streamlined the event setup, saving time and resources.
