HP: A global technology leader specialising in personal computing, printing, and digital solutions for businesses, education, and consumers worldwide.
Working closely with the HP team across a range of major UK exhibitions and events, Full Circle designed and delivered immersive, brand-led stand experiences that evolved alongside HP’s storytelling, partnerships, and product innovation.
Key deliverables included:
Long-standing partnership delivery across multiple UK events, creating engaging environments that consistently reflected HP’s evolving brand identity.
Heritage-inspired ‘shed-to-showcase’ concept, celebrating HP’s 1970s garage origins through nostalgic visual storytelling and immersive design features.
Dynamic F1-inspired pit lane stand, developed to showcase HP’s Ferrari partnership, featuring rolling graphics and authentic Formula 1 tyres repurposed as poseur tables.
Interactive product showcase wall, encouraging hands-on engagement with HP’s latest technologies and solutions.
Vibrant educational zones delivered at Bett, incorporating breakout spaces and multi-functional environments inspired by HP’s full brand colour palette.
Modular visitor engagement pods designed to support a variety of interactions, enabling deeper exploration of HP’s technology, innovation, and brand storytelling.
