Context:
HP: A global technology company specialising in personal computing, printing and digital solutions, helping individuals and businesses create, connect and innovate.
Computacenter 2026: An event bringing together technology professionals, industry partners and businesses to explore the latest innovations, solutions and developments shaping the future of IT.
Overview:
Working with the HP team, Full Circle designed and delivered a striking custom-built exhibition space at Computacenter 2026, bringing the high-energy atmosphere of a technology room and Formula 1 pit wall to life.
Inspired by the precision and excitement of motorsport, the stand combined bold branding, immersive visual features and bespoke architectural detailing. A standout 4-metre-high structure illuminated panels and digitally printed flooring featuring a Ferrari F1 car created a dynamic environment designed to capture attention and make a lasting impression.
Key deliverables included:
Bespoke Stand Design & Build: A 4-metre-high structure inspired by the energy and precision of a technology room and Formula 1 pit wall.
LED Lighting Features: Integrated backlit panels and lighting added depth and visual impact throughout the stand.
F1-Inspired Detailing: Pit wall-inspired design elements brought the motorsport concept to life, creating a distinctive presence on the show floor.
Custom Printed Flooring: Digitally printed flooring featuring a Ferrari F1 car created a bold visual feature and tied the overall concept together.
Graphics & Branding: High-quality graphics and prominent HP branding established a cohesive and impactful visual identity.
Electrical Installation: Integrated electrical services supported the stand’s lighting and illuminated features.
