Exhibition Etiquette: Dos and Dont’s for Exhibitors

Exhibitions are a great opportunity for networking, learning, and showcasing your brand—but only if you play by the rules! Knowing the dos and don’ts, for both exhibitors and attendees, can make the difference between a memorable experience and an awkward encounter. Here’s how to navigate exhibition etiquette like a pro.

For Exhibitors

DO: Be Approachable

• Why: The goal is to attract visitors, so create an inviting space and be friendly! A smile, good eye contact, and a genuine interest in others make people feel welcome.
• Pro Tip: Avoid clustering with your team in ways that may block the stand or seem unapproachable. Instead, position team members strategically to engage visitors.

DON’T: Use Hard Sell Tactics

• Why: Pushy sales tactics can make attendees uncomfortable and might drive them away.
• Pro Tip: Focus on creating value and building relationships rather than making an immediate sale. People respond best to authentic, helpful interactions.

DO: Keep Your Stand Tidy

• Why: A neat, organised stand is more appealing and professional. Clutter can distract from your products and make your booth look uninviting.
• Pro Tip: Designate a team member to routinely tidy up, especially during peak times. Ensure brochures and giveaways are replenished as needed.

DON’T: Use Your Phone Excessively

• Why: Being glued to your phone makes you look distracted and uninterested in engaging with visitors.
• Pro Tip: Keep phones away or use them only for business purposes during quiet moments. Visitors should feel they have your full attention.

DO: Offer Engaging, Interactive Experiences

• Why: Attendees are more likely to remember your stand if there’s something fun or hands-on to do.
• Pro Tip: Offer demos, hands-on displays, or interactive elements like quizzes or virtual tours to capture attention and spark curiosity.

DON’T: Overwhelm with Information

• Why: A stand that’s too information-heavy can be overwhelming and hard to navigate. Less is more!
• Pro Tip: Stick to key messages and visuals. Encourage conversation and answer questions as they come up rather than overwhelming visitors with every detail.

DO: Respect Booth Boundaries

• Why: Overstepping into neighbouring stands or blocking aisles can come off as unprofessional and inconsiderate.
• Pro Tip: Keep within your designated space and avoid doing anything that might interfere with neighbouring exhibitors.

By following these dos and don’ts, exhibitors can create a respectful and enjoyable exhibition environment that leads to memorable experiences and meaningful connections.

After all, a little goes a long way in making any event a success!